"Fashion is the art of dressing well, and no, it’s not just for women."

The Chairman i:e Mr. S M Phoseka came to fashion designers based in Durban to procure an expert in designing and sewing  suit for closing function held in University of KwaZuluNatal. He then procured an expert and profound designer born in DRC Congo. He designed for him dark gold suit with black shirt written his initials and surname. 

Mr. Phoseka was extremely fond of the design and it's style, he then came back in the following year to design some couple of suits showing that he was satisfied with everything. He then spoke to his fashion designer about him having a brand that shall be globalwide. The designer agreed and appreciated his view and said as long as you shall fund the business I myself am willing to partner with you. He continued and said, since I am a foreigner that shall benefit me a lot and my work shall be recognized since you are popular and famous. Thus the business can grow up as quick as possible. In 2012, Mr. Phoseka said he has stopped shopping from shops and shall commit and dedicate himself in wearing his own brand for this few years so that when the right time comes people shall know about his brand and business.

To design and sew the profound suits,

To make a man not feel average everywhere he goes,

To make a man more respected and positive in life and

To make a man unique